For any business to achieve its objectives and make a profit it is necessary to understand its target audience and cater to their needs. Marketing is the tool that a business uses to identify the wants and desires of the target audience. Once the needs are understood then comes the next stage of positioning and distribution of the products and services. Marketing is important for the success of any organization as creating the right image of the company is very essential for sales and profit. Marketing involves study of human behavior (market research), then the segmentation depending on specific criteria and planning. Marketing forms the bridge between the manufacture and consumption stage reaching out to the audience.
Advertising refers to the tool of communicating the message to the target market. Information about the company or organization, products and services is communicated through advertising. Advertisements may be print or through other media like television, out door advertising and radio to name a few. With the internet proving to be a powerful tool to reach out to people, advertising has also begun using this strong tool to reach out. For getting the desired results it is important to use the tool of advertising effectively and also make a suitable selection of the media.
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