The concept of business has emerged ever since the exchange activity took place or from the stage of ‘barter economy’ in the economic evolution process. Business means the total enterprise of the country in industry and commerce. Thus, business is any activity that brings in profit or loss while carrying out production and distribution. Any business conducted as to be publicized. In order to get the details of the business launched, the business man or any entrepreneur has to advertising is a “public announcement” and any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsors. A business advertisement is a mass paid communication and it has evolved since the industrial revolution as a tool of marketing communication. Business advertising is a creative business demanding a lot of imagination and foresight. If the advertisement is efficient and effective to fill the customer’s needs precisely, it is bound to have a bright future and promote sales. |