It is a type of business activity that crosses international borders or a business across the national borders. International business besides marketing investments abroad, it also includes establishments of subsidiaries and joint ventures. Most of the markets of the international business houses are segmented on the basis of geographical markets. These businesses try to exploit the opportunities outside the domestic companies. International business covers international marketing, management of foreign exchange, management of human resources, management of cultural diversity and management of international production and logistics and procuring international finance. Hence international markets presents than the domestic market and is border or wider in its scope.