Advertising so called as “CREATIVE BUSINESS” or “OPENLY SPONSORED MESSAGE “. It consists of activities that is disseminated through one or more media and paid for by the identified sponsor. Advertising activities are involved in presenting a group that may be oral visual, regarding a product service or idea. The object of any advertisement is to attract the attention of the consumers who are the “KING OF THE MARKETS” and create in his mind the impression for possessing the concerned product If not it will naturally be of no use even though the advertiser’s night have been spent lavishly. Advertising as mentioned above is a creative business demanding a lot of imagination and foresight. Thus advertising being the back bone of any business so as to deal with proper attractive physical arrangement for the best presentation of the message for sales communication for a better business growth to reach both nationally and internationally. Advertises must periodically review the different media to determine their best buyers. The continuous emergence of new media also necessitates the need for periodic reviews of media impact and loss. |