Public Relations Directory

Public relations includes a variety of programmes designed to promote or protect a company’s image or its individual products. Publicity is marketing public relations, it is not paid for by the organization. The total process of building good will towards a business enterprise and securing bright public image of the any concern can be meant as public relations. Public relations are often referred to everything that is conducted to improve mutual understanding between an organization and the targeted groups. Communication is the root of public relations. It is the two way communication between the organization and the targeted group to establish understanding based on truth, knowledge and complete information. Public relations is one of the tool of promotional mix designed to improve, maintain or project a company or product image. Since, it is designed to familiarize the general public with a product's characteristics and advantage and an information activities of public relation.