Television is one of the chief miracles of science. Television is a powerful means of mass communication. In the media of mass communication, we have all radio, newspaper, magazines and journals. Radio and television are electronic media, while the remaining are print media. John Baird of England invented in 1926. ‘Tele’ means distances and vision means ‘sight’. It’s a device through which not only sound is transmitted but also pictures. Television is the great source of entertainment and amusement. It educates its viewers; even illiterate can learn a lot by watching television it transmits news, current affairs, entertainment programmes and films. It also telecast sponsored programmes, documentaries and commercials. Besides, it telecast for rural people programmes on family welfare, community development, animal husbandry, agriculture, literacy, etc. television is greatly helpful in shaping the public opinion and intimating mass on vital issues of national and international life. During calamities such as floods, cyclones and earthquakes it warns the affected and non affected people to move to the places of safety. Events that have occurred thousands of miles away can see on the television. We can know what is happening in our country and in the world by watching television. No other mass media can provide so much knowledge as does television. Governments make use of television to inform the general public about their revised and framed policies and programme in order to run the government and carry out the day to day activities with peace and security of the country. During holidays children spend a greater part of the day viewing cartoons, sports and movies. Television considered as one of the important tools of promotions. The advertisement of various products and services in the television attracts huge mass of TV viewers. Television has become a part of life of the people in any country. With the introduction of satellites, channels of any country could be watched sitting back home. The invasion of television has resulted in influencing the life styles of the individuals. Thus, television is most often regarded as the “IDIOT BOX”, but people spend their precious time viewing television programmes whether they are useful or useless, are be it good or bad. |