Media events can hold sway on many levels, from a small city television viewership up to the entire planet, sometimes occupying a smaller audience non-stop, while a larger audience is fed updates. A media event is loosely defined by modern evolving society, as an occasion or happening, that is spontaneous or planned, which attracts prominent coverage by mass media organizations, particularly television news and newspapers in both print and Internet editions. The element of immediacy is referred to as “breaking news" and which is crucial and spontaneous in media events. The planned events like a major speech by a national leader or a public demonstration against a government action, the prime importance is given to the subject matter itself and it is relied upon media to elevate the occasion to the true media event status. Public opinion, and even baseline attitudes of one culture towards another, can be largely determined by what is seen and heard during a major media event. |