He is a middle-man between the buyers and the sellers; they act as the intermediaries between the manufacturers and the end-users. There are abundant websites designed to assist the consumers searching local dealers who may offer certain discount in particular area or state. Honesty and integrity are the essential characters of dealers. The customers who are willing to depend on the dealers and willing to be guided by him and has to rely upon his statements. Dealers are those who deal and sell in either new or used cars based on the dealership contract. The sale of activities of any vehicles is infused by certain factors like the model popularity consumer's preferences and competitiveness of their dealers in the market. The dealers provide varied services like insurance benefit policy, free services after purchase, providing the customers with product warranty cards and financial assistance.